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Elliot Jacob Sturman ’80

July 14, 2020, Los Angeles, California.

Elliot started at Reed but finished his bachelor’s degree in behavioral psychology from Muir College at UC San Diego. He earned an MBA in quantitative methods and human resource management from Northwestern University.

As a performance engineer, he worked for Blue Cross of California and developed performance measurement systems for organizations including Blue Cross of California, Wells Fargo Bank, Weyerhaeuser Mortgage Company, and Johns Hopkins Medical Center. Elliot was president and CEO of, which generated single, analyzable overall performance scores in real time for every employee and team. He also gave presentations on performance measurement at the University of San Francisco, the Peter F. Drucker Graduate School of Management, and

He is survived by his wife, Ann, sons Joshua and Daniel, his sisters Deborah and Esther, and his brother, David.

Appeared in Reed magazine: March 2021

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