Works and Days

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Reed Winter Externship Reflections 14: Number Twenty, AppFog, Richard Adcock

"Marketing is something you do when people don't want to buy your product."

Part of a spirited lunch-hour debate, this quote from my sponsor (Richard Kotulski-Wakefield of AppFog) carries a lot of meaning. Hyperbolic, maybe, but the sentiment pervades many tech startups. If your idea is good enough, just give the beta of your product to the relevant bloggers and tech journalists, and it'll take off by itself. So the thinking goes. This somewhat romantic notion--software market as meritocracy, if you will--attracts the ambitious and the free-thinking in equal measure. 

The successful are both.