Works and Days

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"photoshop"


Graphic Design with Ecova Inc: Oscar Guerrero, Winter Shadow 2016

Graphic Design is something that is relatively very new to me. I officially started doing graphic design when I worked as a graphic design intern at the Center for Life Beyond Reed last summer, but I was untrained and it was very touch-and-go. I quickly discovered that I had a knack for it, and that design came naturally for me, and I worked myself really hard to be as proficient as possible. I watched YouTube videos, looked at other designers’ work, and did my own research to refine my skills. I realized I had a lot of potential, which excited me because I feel graphic design could open up a career path I had never really considered. Being a studio art major, I always had this fear in the back of my mind that I would graduate with a BA in fine arts and then would never be able to make a sustainable living just doing art. Graphic design, however, is a marketable career path that I feel extremely passionate about.

Skip forward to my Winter Shadow. I got to shadow Shawn Ingersoll and his fellow design team at Ecova Inc. Ecova is a not a household name, but it absolutely should be. The Ecova team is hired by other companies and utilities, to eliminate all forms of inefficiency in the practices of those other companies. Ecova swoops in, looks at all the company’s bills, their history, literally everything, and says, “okay, you’re bleeding money here, here, here and here, so if you want to optimize your profits, you have to make these changes.” It’s a great company, especially because it’s really environmentally friendly and focused on sustainability.

I started my Shadow on Monday, January 11th in downtown PDX. It was only a convenient half hour bus ride away. I started my day by meeting the graphic design team composed of Shawn Ingersoll (my sponsor), Kelly Saunders, and the Marketing Team (two of the teams’ members were absent that first day), to talk about current and future projects and initiatives. The teams also spent a great deal of time discussing the weekend and catching up with each other. It was great, because I got some insight into how both teams work together, and also got to see what a friendly and motivated community they are a part of. Once the meeting was over, I had a one on one meeting with Shawn, who gave me his personal history and experience with graphic design, which was really valuable.