Differenze Linguistiche Meme

This meme features the translation of the same word in many different languages. All but one of the translations are usually the same. By comparing the words that sound similar with one that sounds different, the meme promotes the language ideology that the language with the different translation is incorrect. The faces beside the translations are also indexical to ideologies that already exist about the languages in the meme. In the linked image, all of the faces are calm except the one beside the German translation, which is angry. This indexes the common ideology that German is a harsh, angry language.

Posted by Nicole Johnson on June 27, 2017

Tags:
Ideology;
Indexicality;
Multilingualism

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