Sallyportal: Madly Blogging Reed

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KRRC Forsakes Terrestrial Broadcast

Two semesters ago, I was DJ at KRRC. Broadcast on Friday afternoons, "Get Naked Radio"--a showcase of electronic dance music that my friends and I put together every week--was slotted between several hours of dead air. This came as a bit of a surprise to us, as we initially believed Friday afternoons, sandwiched between my last class in Eliot Hall and dinner at Commons--was "prime time" for KRRC. Right.

As the semester unfolded, we began to grasp the hard truth that no one was listening. Even on days when the transmitter was functioning properly, our broadcasting radius barely extended beyond the library. And those who would hypothetically listen to Get Naked Radio--our friends--were usually sitting on the beat-up couches strewn across the radio station.

So I was sad but hardly surprised when KRRC terminated its 100-watt terrestrial broadcast last year. In fact, November 30, 2011 marked the last day that KRRC broadcast on the FM dial. Reed has since donated its FM license to the non-profit grassroots group Common Frequency.The move came at the heels of a year-long saga that ultimately ended in KRRC losing its frequency (97.9) to KRNQ, a commercial alternative rock station owned by Cumulus Media. This was the third time KRRC had been bumped from its frequency by a commercial station. (For context: commercial stations can essentially "overtake" KRRC's frequency because of their high power broadcasting license. KRRC's broadcasting license, a secondary-service license phased out by the FCC in 1978, only allows for a broadcast radius the size of campus, if not smaller.)