Colors

Colors

Reed’s primary color palette comprises Reed Red and Black Ink. Use of Reed's primary color palette should be the starting point for most projects. Whenever possible, Reed Red should be incorporated.

The secondary color palette includes a spectrum of colors that allow for customized communications, like a heartfelt appeal or a festive announcement.

Natural textured papers give our materials an understated and personal touch and are preferred over bright whites and gloss finishes.

Primary Colors

Secondary Colors