Yo skater!

This sign photo was posted by a TripAdvisor user who visited North Vancouver. The sign is aimed at skateboarders. By using slang language that indexes stereotypical skateboarders and the style in which they are perceived to generally speak, the Parks Department attempts to be humorous by exaggeratedly targeting the skater community, but in the process is trying to make a directed message with this style.

Posted by Jill Vesta on July 23, 2016

Communities of Practice

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