Use of AAE in Marketing: Jet Blue Example

Jet Blue utilized the term "fleek" in their marketing, which arose from "Black twitter" and is typically considered African American English. It backfires and is deemed as inauthentic, and lots call into question whether it is "professional". This relates to language ideologies; we have certain expectations of who should be speaking in what way, as well as shared ideologies within a particular community of practice. [Published on 02-23-2015]

Posted by Brandiss Drummer on July 27, 2016

Communities of Practice;
African American Language;

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