Sociolinguistic Artifacts

The commercial exemplifies prosody, indexicality and performativity. The speaker's poetic fluctuations are amplified by literary devices such as alliteration making prosody evident. By pointing to the individual (and eventually concluding "we don't make jeep. You do"), indexicality is evident. Performativity is also relevant because Jeep constructs identity in its audience by giving the audience something to identify with (via speech and photographs).