Colors
Reed’s primary color palette comprises Reed Red and Black Ink. Use of Reed's primary color palette should be the starting point for most projects. Whenever possible, Reed Red should be incorporated.
The secondary color palette includes a spectrum of colors that allow for customized communications, like a heartfelt appeal or a festive announcement.
Natural textured papers give our materials an understated and personal touch and are preferred over bright whites and gloss finishes.
Primary Colors
Reed Red
PMS: 1807
CMYK: 0, 100, 96, 35
RGB: 167, 14, 22
HEX: A70E16
Black Ink
PMS: BLACK
CMYK: 0, 0, 0, 0
RGB: 0, 0, 0
HEX: 000000
Secondary Colors
Adirondack
CMYK: 3, 87, 86, 0
RGB: 232, 74, 55
HEX: E85A37
No. 2 Pencil
CMYK: 0, 22, 83, 0
RGB: 255, 200, 70
HEX: FFC846
Reactor Core
CMYK: 10, 3, 6, 1
RGB: 223, 231, 231
HEX: DFE7E7
Blue Bridge
CMYK: 79, 51, 42, 17
RGB: 63, 101, 118
HEX: 3F6574
Golden Laurel
CMYK: 25, 38, 73, 2
RGB: 191, 153, 93
HEX: BF995D
Parchment
CMYK: 0, 2, 8, 0
RGB: 255, 247, 233
HEX: FFF7E9
Canyon Fern
CMYK: 52, 33, 67, 10
RGB: 126, 138, 101
HEX: 7E8A65
Newsprint
CMYK: 7, 5, 8, 0
RGB: 236, 234, 228
HEX: ECEAE4