1960 - Jackie Kennedy Spanish Ad

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This is a video of Jackie Kennedy doing a campaign ad in 1960 in Spanish. The goal of this video was to connect with the Hispanic voters. I chose this particular video because it shows how Jackie Kennedy used different speech communities to reach a certain group of people. Indexicality plays a role as well because she is indexing the Spanish speaking community.

Posted by Janay Jacobs on September 25, 2017

Politics and Policy

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