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There are many
interesting yet also violent
aspects to these video
supplements of Nike's 2008 Hyperdunk campaign. Aspects of race and
gender are at the forefront. The woman in the first video criticizes
the male who got dunked on, purportedly her boyfriend, saying that, "If
he can't handle those kids, how's he gonna handle this?" She seems
blatantly upset because he was emmasculated, calling him a "little boy"
with clear facial cues of disgust while she speaks quickly and
annoyedly, which symbolizes the
cultural denunication of male emmasculization and homosexuality. The
second video plays off a racialized humiliation, while also suggesting
the phallocentrism associated with masculinity when the successful
dunker gets a sausage
sandwich named after him. Finally, the third video pathologizes the
emmascuated or, rather, those deviating from a paragon of
hypermasculinity, for the dunker 'gets the girl' while the the dunkee's
[Todd's] best friend and acquantaince claim that they "don't know no
Todds." Each video contains tought-provoking supplements to our previous analyses; you be the judge: |
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