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reed magazine logoSpring 2009

Goals for the Centennial Campaign


bulletAdd twelve new faculty positions to achieve a 10:1 student-faculty ratio. These positions will strengthen small departments, reduce chronic over-enrollments, and meet curricular needs in areas such as computer science, environmental studies, Chinese, Russian, Spanish, and linguistics. bulletExpand the endowment for the performing arts departments to support the addition of faculty in dance, music, and theatre and the addition of a new performing arts librarian, and to provide programmatic funds for lectures, master classes, and visiting performances. bulletBuild an integrated performing arts facility for dance, music, and theatre that will encourage collaboration and provide new opportunities for critical analysis and creative expression. bulletEndow eight existing faculty chairs to recognize Reed’s extraordinary professors and to support their work as teacher/scholars. bulletCreate two postdoctoral fellowships to bring to the college scholars and teachers who have a diversity of personal experience and expertise and who can offer new kinds of depth and breadth to the academic program. bulletExpand the endowment to support faculty travel to archives and other research sites, acquire research materials and equipment, and employ research assistants.


bulletIncrease Reed’s endowment for need-based financial aid by 20%, allowing more scholarship awards and meeting the growing needs of admitted and continuing students. bulletSupport the construction of new residence halls, allowing 75% of students to live on campus. bulletEndow the new Learning Center to ensure long-term centralized space and enhanced staffing for the writing center, the science center, and the quantitative skills center.


bulletRaise unrestricted support contributed to the annual fund to address current needs of the entire campus. bulletRaise unrestricted gifts to the college’s endowment to provide long-term institutional strength. bulletIncrease alumni engagement in the college, as measured by attendance at college events, mentoring of students, counseling of applicants, exchange of ideas, and contributions to the college.

Campaign Logo

To learn more about how the Centennial Campaign will strengthen Reed and to make a gift, visit

In an age glutted with information, where facts and pseudo-facts proliferate in progressively briefer formats at ever-higher velocity, this kind of education is both increasingly rare and more valuable than ever.

Unfortunately, it is also extremely difficult to produce. It requires small classrooms, outstanding teachers, passionate students, top-notch student services, libraries, dormitories, laboratories, studios, and hundreds of other critical factors that make a Reed education possible.

These things cannot be bought on the cheap. Tuition, room and board for the 2009–10 academic year will hit $49,690, an utter impossibility for many middle-class families if not for financial aid. More than 51% of Reed students currently receive financial aid, and the average package totals $34,873. Even so, every year the college must turn away qualified students whose families cannot afford Reed, and the college anticipates that the need for aid will only grow stronger in coming years.

In addition, the college faces significant challenges as it enters its second century. It needs more professors to attain its longstanding goal of a 10:1 student-faculty ratio. It lacks a first-rate facility for the performing arts departments, which are currently spread over eight separate buildings. Some dorms suffer from an atmosphere that is more institutional than inspirational (Asylum Block, anyone?) and the ongoing shortage of dorm rooms still forces too many students off campus. And many alumni—who should, after all, compose the backbone of the Reed community—remain oddly disengaged from the college.

“The Centennial Campaign gives everyone who loves Reed an opportunity to invest in the qualities that have made it the very epitome of liberal educational practice and ideals,” says President Colin Diver. “Every aspect is designed to serve and strengthen the central historic mission of the college.”

The Greenberg/Steinhauser and Eddings gifts, along with many others, have propelled the college a long way towards its target. But the campaign will not be successful, Diver says, if it relies exclusively on a small group of donors. In fact, one of the college’s key goals is to broaden engagement with alumni, measured by inducators such as attendance at reunions, mentoring of students, volunteerism, and (ahem) contributions.

As an institution that is manifestly not for everyone, Reed depends especially on those who personally grasp its transformative power. In its first decade, Reed relied on the business leaders of Portland for support. Now, at the dawn of its centennial, the college looks to its own alumni for leadership.

“Reed gave us a wonderful education,” says campaign chair Peter Norton ‘65. “Now it’s time for us to give back.”

To learn more about how the Centennial Campaign will strengthen Reed and to make a gift, visit

reed magazine logoSpring 2009