Guidelines & Protocols
Reed has a distinctive story to tell—about our creative, analytical, and self-propelled students, superb faculty-scholars, research and learning opportunities, accomplished alumni, deep commitment to diversity and inclusion, robust financial aid program, and much more.
When writing or designing on behalf of the college, posting to official social media channels, or shooting film or video on campus, consult the following resources and protocols to help your audience recognize you as “officially Reed.”
Writing & Editing
This editorial resource is intended to serve as a starting point for your communications. It includes both best writing practices and Reed's editorial style guide.
Design
Public affairs has provided design standards for the use of logos, artwork, color palette, typography, and other key visual elements.
Photography & Video
These guidelines set forth expectations regarding the photography, videography, and recording of classes, meetings, or other conversations at Reed; offsite at college-organized events; over the phone between members of our community; and photography, videography, and recording arranged by Reed College officials for promotional purposes.
Social Media
These guidelines are intended to assist members of the Reed College faculty, staff, and student body who want to create, manage, or comment on social media sites as college representatives. Includes a list of official Reed College sites.
Web
Reed’s website guide conforms to pre-existing standards mentioned in our editorial style guide and graphic standards.