Susan Sokol Blosser '67
Co-founder and president, Sokol Blosser Winery

How you do business is as important as being suc-cessful. Responding to the environment, to employees, and to the community is crucial. If it means in the end that you don't make as much money, by not taking unfair advantage of the environment and your employees, then you just don't make as much money.

Howard Rheingold '68
Author, editor, publisher, columnist on technology

I certainly believe in the social responsibilities of business, especially since so much has been privatized. However, there is a fundamental problem in the nature of the corporation: my mother, a retired teacher, depends for her living on her pension fund, and her pension funds are invested in corporations. If the president of a corporation would say "I believe it is our responsibility to cut our profits and invest it in the community," then it is the job of the board of directors to get that president out of office, so that people like my mother can continue to live off their pension funds. So it is going to take someone who doesn't fear their board of directors to take the first step.

John S. Weber '78
Leanne and George Roberts Curator of Education and Public Programs San Francisco Museum of Modern Art

I see a mind-boggling amount of wealth being "created" in the current, internet-driven digital economy. But that wealth needs to be shared, and I don't see that happening. If the current boom doesn't benefit the whole society through funding for stronger public schools, affordable housing, workable transit systems, vibrant cultural resources, and jobs that pay living wages in all economic strata, we're not going to be in good shape, now or in the future. Right now we're heading toward a scenario of increasingly ruthless divisions between haves and have-nots in the United States and the world, and it isn't a pleasant prospect. Businesses need to realize that this scenario is really not in their long-term interest and start to do something about it.

Dan Wolf '82
President and CEO, Ploughshare Technologies, developing appropriate technology for clearing landmines

The shadow of the future should be contemplated and felt by every person, for selęsh as well as altruistic reasons. Those with the opportunity to lighten that shadow will leave a legacy that will benefit all. To the extent that their customers, employees, and communities remark on their enlightened behavior, to that extent they will benefit by the goodwill they generate, by the satisfied and loyal customers they create, and by the robust support they will receive if and when they hit hard times.

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