Edenholm is president of Ansel Communications, whose corporate revenues jumped from a little more than $900,000 in 1994, when he and his partner purchased the company, to $13.2 million in 1996. That gargantuan leap in revenue earned Ansel the number-one place in the Puget Sound Business Journal's reports on Washington companies with the most rapid growth in 1995 and 1996.
In a world of high-tech communications and rocket-launching economies, Ansel Communications has found a unique and lucrative niche: computer networking in both North and South America. Ansel buys, sells, and sometimes develops computer software and hardware, forging all these computer bits and bytes into systems that meet the demands of their customers' individual computer networks. Ansel's niche- within-a-niche is the small business and home office market in the United States and the small to medium- sized business market in South America.
"We're going after a market that a lot of people here did not go after," Edenholm said. "There are a lot of similarities between the small-office customers here and a huge chunk of the market in South America, where a lot of the businesses are simply small."