Public Affairs

Creative Projects

Examples & Timelines

Following are some examples of creative projects public affairs has produced. Timelines and requirements are approximate and will change to suit the details and needs of each situation.

Project Timelines

Start date begins with submitting the intake form.

Type of Project New Repeat
HTML email 4 weeks 2 weeks
Website—large redesign 3–6 months 3 months
Website—small updates 3 weeks 1 month
Photo request 2 weeks 1 week
Brochure or trifold 6–8 weeks 4–6 weeks
Postcard 4–6 weeks 2–4 weeks
Poster 3 weeks 2 weeks
Large print project 8–10 months 6 months

Brochure or trifold

  • Time required: 4 weeks
  • What to provide: completed creative brief, draft copy, instructions about where the copy should go on each panel, photo requests
  • Format for content copy: Google document preferred for collaboration. When final, text will be extracted to a Microsoft Word document, which the project manager will deliver to the designer. Use brackets to denote instructions (e.g. [front panel]).

HTML email 

  • Time required: 2–3 weeks
  • What to provide: completed creative brief, draft copy, highlight words that should be hyperlinks and provide URLs, photo requests
  • Format for content copy: Google document preferred for collaboration. When final, text will be extracted to a Microsoft Word document, which the project manager will deliver to the designer. If only one proof is needed, you may send your copy in a Microsoft Word document to begin with. Highlight text that requires a hyperlink followed by the URL in brackets.

Large project (e.g. Viewbook, multilayered publicity campaign or package, website redesign)

  • Timeline required: 8–10+ weeks
  • What to provide: completed creative brief, draft copy, mandatory intake meeting, photo requests
  • Format for content copy: Google document preferred for collaboration. When final, text will be extracted to a Microsoft Word document, which the project manager will deliver to the designer. 

Letter

  • Time required: 3–4 weeks
  • What to provide: completed creative brief, draft copy, photo requests
  • Format for content copy: Google document preferred for collaboration. When final, text will be extracted to a Microsoft Word document, which the project manager will deliver to the designer. If only one proof is needed, you may send your copy in a Microsoft Word document to begin with. 

Poster

  • Time required: 2 weeks
  • What to provide: completed creative brief, draft copy for front [use brackets to denote placement], photo requests
  • Format for content copy: Google document preferred for collaboration. Public affairs project manager may opt to use a Basecamp text document. When final, text will be extracted to a Microsoft Word document, which the project manager will deliver to the designer.

Postcard

  • Time required: 3 weeks
  • What to provide: completed creative brief, draft copy for front and back [use brackets to denote placement], photo requests
  • Format for content copy: Google document preferred for collaboration. When final, text will be extracted to a Microsoft Word document, which the project manager will deliver to the designer.

Web pages or updates

  • Time required: 4–6 weeks
  • What to provide: completed creative brief, draft copy, intake meeting, URLs (both for new pages and existing pages), photo requests
  • Format for content copy: Google document preferred for collaboration. When final, text will be extracted to a Microsoft Word document, which the project manager will deliver to the designer. Highlight text that requires a hyperlink followed by the URL in brackets. Use brackets to denote instructions (e.g. [bulleted list] or [place in right-hand sidebar]).

Read our FAQ