Works and Days


"public relations"

A Week With Bulleit Group, Reed Winter Externship, Julia Selker

Julia Selker, senior physics major, spent a week working with Bulleit Group, a tech PR firm based in San Francisco as a participant in Reed’s winter externship program.

When I walked into the Bulleit Group’s office in the Marina district of San Francisco, I didn’t even know how to pronounce the name of the company. It’s the same as “bullet,” by the way. I was a small town physicist in a big city tech PR firm and I was ready for some surprises. In just one week I went from wondering whether people who work in public relations are agents of good or evil to ghostwriting two articles (read theme here: CES Roundup: A Date with Power   and Huffington Post: 5 Simple Swaps That Slim Down Everyday Cooking) and gleefully doing market research. I was sold, so to speak. I signed up for this externship thinking that I would get a sense for what the tech world was like from the outside, and maybe one day I would be manufacturing microchips for one of their clients. I had not considered that I would leave Bulleit wondering if I could take a few years off before grad school to do PR.

After an hour and a half on public transportation from Berkeley, I dove right in. The bus was too slow to get me there in time for a real introduction, so I went straight into a conference call where about 8 people worked quickly and meticulously through an agenda about the PR plans for one of Bulleit’s biggest clients. Then I started working on a summary of the press coverage that the company had received. I have done my share of research--read literally hundreds of articles from jstor or sciencedirect--but rarely did I consult the news. I discovered a new kind of reading on Google news,TechCrunch, Re/code, and Twitter.