Works and Days



Reed Winter Externship Reflections 14: Number One, Sigenics Inc., Joseph Joe

In the electronics lab, five guys huddle around an oscilloscope, a breadboard, and a computer. Writing code down to the metal, our circuit on the breadboard submitted to all of our orders, as servants to a benevolent king or to a ruthless dictator.

For a week I was an extern at Sigenics, a company that designs and supplies application specific integrated circuits (ASICs). Sigenics has two facilities. The main headquarters is located in Chicago and an additional branch is in Irwindale, California. I worked at the California branch with Douglas Kerns* (parent of Lydia Kerns, '16) one of the founders of Sigenics, Marcus, the senior technician, and fellow externs like me.

ASIC chips have many uses. For example, there are special ASIC chips in bitcoin miners, cellular phones, electronic sensors and timers. Companies and researchers contact Sigenics to make ASICs, or custom electronic parts for them.

Commerce Kitchen, Sofi Wright, Ch 2

PREVIOUSLY on Sofi’s adventures in Denver: Sofi started as an intern at Commerce Kitchen, a web development and marketing company that is actually a group of superheroes. Her task, along with her fellow Reed intern Rebecca, was to research and produce what is known in the industry as “linkbait”—any online content cool enough that people will want to post links to it—a strategy for content marketing and search engine optimization. She was in the midst of creating a linkbait project when we left her last…

Something More Than Your Average Linkbait

Some weeks ago, we had our idea for a linkbait: drink recipes inspired by file format extensions (JPG, TXT, etc.)—it was nerdy and reflected the interests of Commerce Kitchen. We initially wanted to make it an infographic, but after a number of discussions on how best to promote the idea, it evolved from a simple online posting into something much bigger: a multi-week drink-making competition between local start-ups.